Johnson Surname Meaning and Origin

Johnson is an English patronymic name meaning son of John (gift of God). The name John derives from the Latin Johannes, which is derived from the Hebrew Yohanan meaning Jehovah has favored. The suffix meaning son, creates several different variations of the Johnson surname. Examples: English son, Norwegian sen, German sohn, and Swedish sson. Jones  is the common Welsh version of this surname. The JOHNSON surname may also be an Anglicisation of the Gaelic surname MacSeain or MacShane. Johnson was a very popular name among Christians, given the many saints named John, including St. John the Baptist and St. John the Evangelist. Surname Origin:  English, Scottish Alternate Surname Spellings: Johnston, Jonson, Jonsen, Johanson, Johnstone, Johnsson, Johannsan, Jensen, MacShane, McShane, McSeain Fun Facts About the Johnston Surname Johnston/Johnstone combined was the 10th most frequent surname at the General Register Office of Scotland in 1995. Famous People with the Surname Johnson Andrew Johnson - Americas 17th PresidentLyndon B. Johnson - Americas 36th PresidentCaryn Elaine Johnson - AKA Whoopie Goldberg, African American ActressShawn Johnson - 2008 Olympics gymnastics gold medalist Genealogy Resources for the Surname Johnson Search Strategies for Common Last NamesUse these strategies for locating ancestors with common names like Johnson to help you research your JOHNSON ancestors online. 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Johnson Johnston Johnstone Surname DNA ProjectJohnsons around the world are having their DNA tested in order to learn more about their family origins, and connections to other Johnson and Johnston families. History of the Johnston/Johnstone ClanThere were a number of Johns towns in Scotland but the earliest record of the surname is a John Johnstone at the end of the 12th century. Johnson Name Meaning Family HistoryAn overview of the Johnson surname meaning, plus subscription-based access to genealogical records on Johnson families around the world from Ancestry.com. FamilySearch - JOHNSON GenealogyExplore over 37 million historical records and lineage-linked family trees available for the Johnson surname, and variations such as Johnston, on this free website hosted by the Church of Jesus Christ of Latter-day Saints. Johnson Family Genealogy ForumSearch this forum for the Johnson surname to find others who might be researching your ancestors, or post your own Johnson query. Theres also a separate forum for the Johnston surname. DistantCousin.com - JOHNSON Genealogy Family HistoryFree databases and genealogy links for the last name Johnson. The Johnson Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Johnson surname from the website of Genealogy Today. -- Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. ----------------------- References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

The Federal Emergency Management Agency - 1348 Words

As the state of our currently understood weather patterns and global climate become more understood, in context, with great concern, the federal government has placed an ever larger portion of its national focus on promoting a more efficient response to such concern via disaster mitigation and management with the Federal Emergency Management Agency. A historical extension of the federal government for which is principle utilized for disaster aid and response, this agency is as much a direct extension of the current presidential administration as it is a crisis agency for social good. This simple description clearly suggests a detailed understanding following the Hurricane Katrina disaster that left the Gulf Coast and New Orleans, in particular, as a study in social failure. But as an agency emboldened by an administration concerned with climate change, FEMA has shown as an agent for change in how it addresses and refocuses states in preparation for the inevitable future climate ch ange. In its current form, the federal emergency management agency, commonly known as FEMA, represents a sizable federal agency employing approximately 7500 people located throughout the country, and among 10 regional field offices. Such extensions include national emergency training centers, and a domestic preparedness-training center. FEMA has associations with partnerships consisting of local, state, tribal, and other relevant federal agencies. FEMA associations can extend to private andShow MoreRelatedThe Federal Emergency Management Agency1123 Words   |  5 PagesThe Federal Emergency Management Agency (FEMA) describes the National Planning Frameworks, which contains preparedness missions for the whole community (individuals, families, businesses, all types of community organizations, non-profit groups, media outlets, academies, and all levels of government including state, local, tribal, territorial, and federal partners, (FEMA 2015), as a way to foster a shared understanding of the roles and responsibilities from the first responders to the Federal governmentRead MoreThe Federal Emergency Management Agency Essay1704 Words   |  7 PagesIntroduction The Federal Emergency Management Agency (FEMA) is a body under the United States Department of Homeland Security that was created in 1978 to improve the safety of the American residents, especially during disasters. FEMA has a primary mandate of coordinating the response to any disaster that may occur in the U.S. and that overwhelms both local and state authorities’ resources. FEMA comes in to aid only after the governor of the involved state has declared a state of emergency and has madeRead MoreThe Federal Emergency Management Agency1490 Words   |  6 PagesThe Rise and Fall of Legitimacy: A Review of the Federal Emergency Management Agency (FEMA) from 1979 to 2005 Introduction Legitimacy is the lifeblood of an organization. With conflict and competition a clear winner is considered legitimate. Cooperation, however, offers the potential for legitimacy for multiple parties. A legitimate organization has authority based on being representative, accountable, responsible, effectiveness, efficiency, minimal interference from political pressure, and establishedRead MoreThe Federal Emergency Management Agency1403 Words   |  6 Pagesword as â€Å"a condition of instability or danger, as in social, economic, political, or international affairs, leading to a decisive change†. (Dictionary, n.d.). The Federal Emergency Management Agency (FEMA) has created a chart in which there are several criteria for determining when a situation is qualified as a disaster, only then, may federal aid be available to the communities. According to authors Timothy Sellnow and Matthew Seeger, the criteria allow â€Å"the FEMA to assess the relative magnitude ofRead MoreThe Fede ral Emergency Management Agency1771 Words   |  8 PagesThe Federal Emergency Management Agency is here to help a city rebuild and recover after natural or manmade disasters. When FEMA isn’t enough to help recover from the damage, the city is lost. For a city or country ability to rebuild after a natural disaster depends on the city s strength and the government’s response to the disaster. If a city cannot recover after a natural disaster it is all on the government. A city need a strong stable government in order to thrive. Once disaster hit it’sRead MoreFederal Emergency Management Agency3124 Words   |  12 Pagesyears, the Federal Emergency Management Agency, commonly known as FEMA, has been dedicated to preparing, protecting, responding and serving the American people following major disasters and crisis. Effective on April 1, 1979 under President Jimmy Carter’s administration and funded through federal funding, FEMA has been committed to preparing, protecting, responding and assisting in recovery efforts in the state as well as the local government during crisis and disasters. Similarly to any agency, FEMARead MoreThe Federal Emergency Management Agency2125 Words   |  9 PagesIntroduction On April 1, 1979 the Federal Emergency Management Agency (FEMA) emerged in the United States. The purpose of this agency was to coordinate the response to all types of crises in America to help alleviate local and state government crisis management. In the case of a major crisis in a state, the governor must declare a state of emergency, and request to the president that the state is in need of assistance from FEMA. In addition to assisting states in crisis management, FEMA also provides trainingRead MoreThe Creation Of Fema And The Federal Emergency Management Agency ( Fema )1555 Words   |  7 Pagesthe situations first hand so that the American people were catered to at a quicker response and in a manner that was assessed for safety situations. â€Å"On April 1, 1979, President Jimmy Carter signed the executive order that created the Federal Emergency Management Agency (FEMA). From day one, FEMA has remained committed to protecting and serving the American people. That commitmen t to the people we serve and the belief in our survivor centric mission will never change.† This is stated on fema.gov; thisRead MoreThe Federal Emergency Management Agency1005 Words   |  5 Pages In 1979 the Federal Emergency Management Agency (FEMA) was created to offer services the states had not substantially invested in and the consumer market had not offered (Moynihan, 2013). The idea was that on a national level it would be cheaper to establish one higher level agency to develop expertise on how to deal with disasters (Moynihan, 2013). Our national government has the ability to create and enforce common policies which would avoid the confusion of multiple state, local and nationalRead MoreThe Federal Emergency Management Agency961 Words   |  4 Pagespreparations that can enable us to minimize the effects of the natural disasters as much as possible when and if they happen. The Federal Emergency Management Agency FEMA is primarily charged with ensuring that the Americans are all safe in case of any emergency. This is the basis of all their engagements and departments that exist therein. The range of emergencies that are included in the FEMA field of operation are natural disasters like floods, hurricanes, wild fires, earthquakes and man made

Legoland’s main target market is families with young children Free Essays

The families would enjoy a great day out while having fun with there children. The young children will have lots to do as the park is really based around them. Legoland has over 50 fantastic rides and attractions. We will write a custom essay sample on Legoland’s main target market is families with young children or any similar topic only for you Order Now Families with older children would not prefer Legoland, as they would not gave a fun day compared to, if they went to Thorpe Park. Thorpe Park is a thrill park and would excite them a lot more then Legoland. This is mainly because this is not the age group Legoland has targeted. Only one or two rides would attract the older children compared to nearly all the rides at Thorpe Park. Thorpe Park mainly attracts people from the age of 12 upwards as it is a thrill-seeking park. Young couples again would not have such a great time here purely because the park does not appeal to them. However they can enjoy some rides and have photos as most rides have ride photography. But Thorpe Park would be a better option, as they would enjoy themselves a lot more, with better thrill seeking rides. Legoland’s nearest competitor would have to be Thorpe Park but they are two totally different parks as Legoland is aimed at 3-12 year olds where as Thorpe Parks target market is teenagers and adults. Thorpe Park is basically a thrill park as all the rides are quite intense. Some of the intense rides are the Colossus, Nemesis Inferno, Quantum, Detonator and Rumba rapids. The prices between Thorpe Park and Legoland are quite similar but a 14 year old for example would much prefer spend there money at Thorpe Park as it is better value for money for over 12’s. Thorpe Park Legoland Adults- à ¯Ã‚ ¿Ã‚ ½26.00 Adults- à ¯Ã‚ ¿Ã‚ ½22.95 Children- à ¯Ã‚ ¿Ã‚ ½19.50 Children- à ¯Ã‚ ¿Ã‚ ½19.95 Seniors- à ¯Ã‚ ¿Ã‚ ½17.00 Seniors- à ¯Ã‚ ¿Ã‚ ½16.95 Legoland is a unique park because it is the only park that offers something for younger children in the Royal Borough and is probably the best known in the UK. The closest family park to Legoland is Beavers Park inside the Pleasure Beach at Blackpool and also Paulton Park in New Forest. Paulton’s Park is situated in a beautiful parkland setting of 140 acres with colourful gardens, sweeping lawns and a horseshoe shaped lake. It is a place full of fun, action and excitement. There are a variety of things to see and do for all ages. There are 40 different rides and attractions, fast and slow, wet and dry. Some of the features on offer are the Family Roller Coaster, Raging River Ride, Tiny Tots Town, Kids Kingdom, Clock Maze and there are many more. There are not a lot of comparisons between Legoland and Paulton Park. Paulton Park has fewer rides then Legoland though, but only by a few. Paulton Park is not advertised as much as Legoland and Paulton Park is not well known as Legoland in the UK. Legoland has also a better catchment area then Paulton Park. Legoland is very close to London, the capital of England also only 12 miles away from Heathrow airport. Also Legoland has many attractions nearby as it is situated in Windsor, which is a very popular tourist attraction. Paulton Parks catchment area is Bournemouth, Southampton and Brighton. Poulton Park is not commercialised enough. There are not a lot of improvements needed for Legoland as it is a very successful company and appeals to there target market very well. They are probably the best family park in the UK. To increase visitor figures they could build a couple more rides that would attract more teenagers. Maybe a thrill ride, this will attract a much wider range of people to Legoland. They could also make more rides to expand the park and make their customers day longer and more special. NEW FOREST LOCATION The New Forest is situated in the Southern part of England. A superb family holiday destination, flanked by the sea-faring cities of Portsmouth, Southampton and the town of Poole. New Forest extends to the South coast and the Isle of Wight. The New Forest has 93,000 acres of woodland and open-land brimming with wildlife. It is the largest un-enclosed area in Southern England, with ponies, donkeys, cattle, pigs, deer’s and more roaming freely. There are a lot of activities that you can take up when you’re at New Forest; the activities include horse riding, camping, walking, cycling and water sports. New Forest was set aside as a special place over nine centuries ago by William the conqueror. When you enter New Forest today, it appears that you’re going backwards in time. The landscape is unique and traditions exist here that are unchanged since medieval times. New Forest is well known as an Area of Outstanding Natural Beauty (AONB). The catchment area for New Forest is quite good with a few major towns and cities nearby. Major towns and cities within two hours of New Forest are Bournemouth, Southampton, Brighton, Windsor, Bristol, Dover and London. The District has a resident population of 171,000, distributed between six main centres and many small villages. As in most rural communities there is considerable concern to maintain the unique quality of life, including not only the attractiveness of the area but also local services. Populations: Bournemouth- 163,444 One-Hour Drive of New Forest Southampton- 217,445 Brighton- 247,817 One and a Half Hour Drive of New Forest Bristol- 380,615 Windsor- 133,626 Two-Hour Drive of New Forest London- 7,172,091 Dover- 104, 566 Visitor Breakdown Millions enjoy the New Forest each year. The majority of visits are by local people within the district, this is approximately 10 million a year by the locals. A further 3.5 million are day visits from further afield and 2.5 million are visits by people staying overnight in the area. They come primarily for fresh air, recreation and peace and quiet. The New Forest also has many features and attractions for visitors. I think New Forest is suited to every age group. Some of the top attractions include Paulton’s Park, Art sway, New Forest Cider Farm, Setley Ridge Vineyard, Cal Shot Castle and possibly one of the most popular reasons for visiting New Forest is the beautiful wildlife. Paulton Park is a place full of fun, action and excitement. Children would just love it here, with lots to do. It is very similar to that of Legoland in Windsor. There are 40 different rides and attractions, fast and slow, wet and dry. Some of the features on offer are the Family Roller Coaster, Raging River Ride, Tiny Tots Town, Kids Kingdom, Clock Maze and there are many more. Art Sway attracts many visitors who are interested in the modern day art designs and paintings. New Forest Cider Farm and Setley Ridge Vineyard are the ideal places to buy and experience how and where wine is grown, produced and bottled. The main target here is at the adults, it gives them a chance to buy and taste freshly brewed alcohol. Whilst on your visit to New Forest there is a great chance to visit one of Henry VIII’s monuments, the Cal Shot Castle. Visitors have the chance to get right up close with the animals, as there are wild ponies and goats roaming free in the wild. The forest offers a number of centres with different animals on show, with Europe’s largest gathering of multi-specied otters and owls. There are two beautiful sites you can visit they are Wildlife Park and also Longdown Activity Farm. There are a lot of activities that you can take up when you’re at New Forest; the activities include horse riding, camping, walking, cycling and water sports. ACCESS Visitors can come to New Forest by car, rail and sea. By Road The road links for New Forest are excellent with the M3 and M27 providing access from London and the South East. If you are travelling from the Midlands you have the benefit of the M40 and A34. By Rail You can get to the New Forest from all over the country by train. There are over 130 stopping trains a day at Brockenhurst, which is on the mainline from London Waterloo, this is a one and a half hour journey. By sea Wightlink Ferries operate frequent services from the Isle of Wight to Lymington. PO European Ferries operate services from Le Havre, Cherbourg and Bilbao. Brittany Ferries run services from Caen, St Malo and Santander. By Air The major London airports, Gatwick and Heathrow, are less than 100 miles away. Just outside New Forest there are Southampton and Bournemouth International Airports. These are easily accessible via good rail and coach connections. How to cite Legoland’s main target market is families with young children, Papers

Amazon-Case Study-Free-Samples for Students-Myassignmenthelp.com

Questions: 1.Use Classical Political Economy Theory to explain Amazon's Corporate reporting decisions. Make sure you explain what Institutional Theory is, and support your observations with evidence from the case study. 2.Use the Managerial branch of Stakeholder Theory to explain Amazon's corporate reporting decisions. Make sure you explain what PAT is, and support your observations with evidence from the case study. 3.To what extent to current share prices anticipate future earnings announcements? 4.Explain how the Brunswik Lens Model might be used to explain an investor's decision about whether to buy or sell shares after Amazon's announcement. 5.Some academics have criticised the accounting profession for acting to legitimise the capitalist system (supposedly by supporting the haves against the have nots. Indicate whether the case study supports the critical view of accounting, or whether it doesnt. Answers: Introduction Hilton Hotels is one of the premium luxury hotels located in Shanghai. The hotel is based in the heart of Shanghais business and entertainment district. The hotels locational advantage is worth mentioning as it is present near the Pudong International Airport and the Hongqiao Airport and is located at the business center of Shanghai which is one of the busiest and most important financial hubs of Shanghai. The hotel offers an exotic view of Shanghai and also provides different facilities and services that are hard to match the services offered by the other hotels. The customers in the hotel can visit tourist attractions that are located nearby the hotel like The Bund, Grand Theater, Shanghai Museum, Jingian temple and Yu Garden and Bazaar which are present at close proximity. However the most prominent advantage of the hotel is its close location from Shanghai Disneyland which is just less than a hours drive. The hotel comprises of a number of premium rooms with luxury suites to attr act all range of customers. Some of the premium services of the hotel include free Wi-Fi services, e-mailing, socializing and browsing the web. Apart from this the hotel also provides quality laundry and housekeeping services that prove to be of great help for the customers. The hotel also provides various other services to attract customers. These premium services include indoor heated pool, an open fitness center and a world class spa. The hotel also caters to a variety of different dishes for the visitors. There are seven restaurants and bars and it possess the distinction of having one of the largest restaurants of the Hilton Hotels group. The open kitchen is unique and one of its kind in the country and displays the vivid nature of the Chinese cuisine and helps the tourists to gather a whole lot of information about Chinese food. The main aim of the following research is to determine the E-Marketing techniques that are implemented by the management of the mentioned hotel to gai n business reputation and increase the brand value of the hotel. The customers are offered a varied range of seafood that are an additional treat for the customers. E-Marketing E- Marketing is also termed as Internet Marketing, online marketing as well as referred to as digital marketing in some cases. E marketing has seen a huge rise in the recent years. E marketing is beneficial for the hotels in many different ways namely; Segmentation- Segmentation can help to manage the daily business of the hotel in an effective way. The management of Hilton hotels has been efficient to segment out the interest groups to make sure that there is provision for; Food and wine Monthly Newsletter Romance Outdoors Pets and many more as such. Integrating the e-mail- Integrating the e mail of the organization helps in a number of ways; Encourages the trend for online marketing Assist in tracking the metrics easily E mail helps the organization to understand the feedback of the customers The E marketing also drives the actions and profits of the organizations Email is also the cheapest form of marketin Starting a Campaign Hilton hotel is very much successful in its e marketing initiative because of the marketing campaign that has been started by them. Them management at the beginning searches for a particular group of people who are then segmented into different groups. Some such examples are; People who have been loyal to the hotel for at least three year Customers who did not afford the services of the hotel at any time and People who have resided in the hotel for a single time Marketing initiatives Customer Relationship Management and E-marketing: The viewpoint of the close customer familiarity might lower or reduce the marketing expenditures and augment sales through closer affiliations and increased satisfaction. For this to take place, the overall Hilton hotel chain need to cooperate in the compilation, management and propagation of the information of customer- an exclusive and complex development (Ma, Gu, Wang, Hampson, 2017). They generally highlight the dilemma of data-ownership caused by the configuration of the lodging industry existing in Australia where the owners, the management organizations and brands cooperate in the properties operation. It is intrinsically difficult for these three units in sharing the data of customer. In addition to the factor of cooperating, they recurrently contend with each other that could restrict the successful implementation of CRM. These difficulties could be surmounted; CRM would best be working at the brand level. It is important to understand the ways a successful CRM depends on t he mining of the data. This process leads to difficult statistical techniques to the data of consumers in performing of tasks and might be important in better understanding and predicting behavior of guests. Value chain and E-marketing: Every movement within the process of physical value chain has an intrinsic information constituent. The quantity of information existing within the activities generally establishes, hotel like Hiltons course towards e-commerce. It has been highly observed that hotels with higher presence of information like Hilton would be implementing e-commerce at a faster rate than other organizations or hotels having minor information incidence. A hotel like Hilton has high information incidence, offering greater deal of service information through their website. Consumers also have suppleness in determining the product or service design using the website. Activities that comprises of the value chain activities are generally assumed by the company in producing and selling of the services and products. Certain activities performed within the value chain are about understanding of the needs of the consumers, procuring production materials, and after sales services like customer acre and products. Supply Chain Management and E-marketing: A mutual communication and a solid transportation are the keys in successful supply chain management. Managing of the relationships along with information making use of the electronic marketing helps each of the partners in supply chain in maintaining a competitive advantage for Hilton at marketplace. The bigger the role played by e-marketing in facilitating the communication process between the partners within supply chain, the bigger would be the advantages. For this motive, both the system of rapid communication along with shared database facet of electronic marketing plays significant role in the hotels efficient supply chain management (Gannon, Roper, Doherty, 2015). This combination facilitates partners of supply chain, inclusive of customer service representatives, restaurant managers and operations manager to get hold of information and communicate with each other 24 hours per day. Product/Service Development and E-marketing: There are certain benefits associated to internet marketing that can be used in businesses for various reasons (Ma, Gu, Wang, Hampson, 2017). E-marketing can be made use of in relation to the service development. For example, e-marketing provides a hotel with various sources that they can make use of in its development of service. This would ease things out as they are already being supplied with sources that are necessary, saving time for big hotels like Hilton. E-marketing enables big hotel groups in doing their own research work about anything going about in the industry and being able to find lot of customers and that sort of services are generally liked by the customers. Analysis of marketing initiatives with variation from one CSF to other: Guest Satisfaction and e-CRM: As the contemporary hospitality industry expands in including more vacation rentals, hotels are fundamentally keeping up with the present trends. Hilton has been revamping its services in setting themselves apart from certain other sorts of accommodation, becoming savvier towards technology and of personalized nature. Customers have started valuing experiences connecting them to the local culture wherever Hilton is existing and associating them to the regional responsiveness. The Hilton Orlando supports farm-to-fork attitude at its premiere restaurant, making use of the components within the radius of 100-mile and stressing on regional flavors. Hilton is making use of innovative technologies in gaining loyalty of customers and creating satisfaction for guests and boosting its total revenue. Guests who are digitally enabled are more interested in virtual tours and digital check-ins. Using data from the histories of customers, Hilton has been improving personalized experiences for guests around temperature, lighting and refreshments. Comprehensive apps of mobiles are facilitating guests in streamlining cumbersome procedures and minimizing the time for check-in. Human Resource factors and e-CRM: Employees are stated to be important assets along with primary supports of profitable business for Hilton. The system of CRM is only being used in managing the clients along with customers, with most HR managers using technologies of CRM for handling of the companys human capital. A technique of profile management is being used in managing profiles of the employees containing overall employees related information that is being exposed to the employees in HRIS tool. The human resource managers of Hilton have the zeal in furnishing response and offer letters online to fresh candidates (Bilgihan Bujisic, 2015). Online alters are being produced whenever the employees have something outstanding. For example, Hilton employees are used to getting alerts mechanically while completing any survey or renewal of any software. The HRM managers also go for online schedules of the meetings and notifications being send routinely to all the staffs and employees informing them for being present in th e meeting. Managerial competency and e-CRM: Managerial discretion is one of the most critical success factors to the success of the CRM in hotels. However in contrast to the popular beliefs of the CRM policies the managers as well as the officers of the hotel are least involved in the decision making process. Environments play a crucial role to the part of managers (Fadda Srensen, 2017). There are different scopes for the managers of the hotels in some of the areas to experiment with e-CRM whereas in other areas such options are not available to the managers. In the case of Hilton the managers gets the opportunity to experiment with such tools as because the management is always in search of innovative measures to make sure that the hotel turns out to be the very best in terms of performance. Apart from such discretions the managers makes significant contributions to the organizational growth of the hotels. With the help of e-CRMs they tend to establish a proper relationship with the customers and provide high quality service to them. Each and every manager of different hotels have their own personal decisions that determines the different investment programs undertaken by the management of the hotel. The managers of Hilton ensure that they do not take unnecessary risks which may have an impact on the performance levels of the hotel. The organizational discretionary powers of the managers help large hotels like Hilton to make sure that they effectively follow the organizational strategies to bring success to the organization. Technological aspects The growing presence of the internet has made it one of the essential media of marketing communication. For gaining competitive advantage, Hilton has acted according to the recent trend of promoting its services through websites and mobile applications. It provides information to the internal and external publics at one click from any place of the world (Fraj, Matute, Melero, 2015). Legal aspects The hoteliers of Hilton need to adopt and implement creative marketing tools. With an increasing growth in the e- marketing strategies and the distribution channels, there is not much known about the effectiveness. It is important to build good rapport with the guests and expand the brands online presence. Ethical aspects To throw light on the ethical aspects of hotel industries it should be taken into consideration that if the necessary standards are not maintained that there is a chance that the hotel might lose its customers. The information provided through e- marketing should be authentic and not misguide the customers (Fadda Srensen, 2017). Global aspects The global aspects are a combination of all the other factors. Hotel Hilton is an internationally acclaimed hotel which needs to look into the overall services of the customers. They have an updated system of e-marketing services which cater to the needs of the customers 24*7. Social networking aspects Social network had a large impact on the hospitality sector with the enhancement of online reviews. Hilton customers can go online to research for their suitable accommodations and the primary attractions nearby. They can also contact with the hot(Fadda Srensen, 2017)el for necessary query and thus the promotion can also be done online. Impact of internet on consumer behavior Internet has played a pivotal role in e- marketing. The easy accessibility at a cheap rate of transactions has increased the bargaining power of the customers with a strong global competition. The introduction of internet in the marketing level has helped in bringing new prospects for the company. E- Marketing is also a cost and time saving tool for the marketers in the corporate marketing strategy. In the case of Hilton, the internet marketing deals with the promotional mix of the hotel and its online services. The basic benefit of the e- marketing is the number of options available to the customers for a specific product category(Ma, Gu, Wang, Hampson, 2017). The Hilton group totally makes use of these e- marketing strategies. The low searching cost associated with the online activities provides a scope of several alternatives to the customers which would not have been possible otherwise. E- marketing is grabbing the attention of the marketers to extend the information services and considering more significant strategies for the hotel to promote and interact with the customers through online advertising. With the e- marketing strategies the hotel authorities enable direct communication with the customers; offer a number of alternatives to the customers and stakeholders; store safely a large amount of information at a very low cost; provide intense and cheap ways to search, arrange and disseminate information; serve as an effective digital medium (Ma, Gu, Wang, Hampson, 2017). Online distribution Hilton hotels have introduced a new electronic and online distribution strategy which has integrated the elements such as price, enhancing brand websites and the chosen stakeholders online programs. Due to this strategy the brand standards of the hotel will call for the offering of constant rates at all the distribution channels, such as the proprietary websites of Hilton, their worldwide call centers, global distribution system directly through the hotel (Gannon, Roper, Doherty, 2015). The upgrades in the hotel websites included advanced hotel searches with respect to the city, airport, address or the prime attraction from a single webpage. The easy design features and the superior content with the profile and account accessibility of the hotel are among the improved version of the online distribution of the hotel. Moreover, the agreement between Hilton and Expedia Inc has reflected a direct combination with the central reservation system and the database of Expedia. The new design has been useful for the participating hotels to arrange their price and accommodations on Expedias website in a vibrant manner. The customers while booking also receive specific rewards for booking through online distribution channels mentioned above. Supply Dynamics There are very few organizations in the hospitality sector which provide premium services such as Hilton. They have the tradition of delivering end- to- end global supply chain solution. As they are an organization which deal with procurement worldwide, their focus is more on development and execution of the policies and norms to cater to the needs and demands of the guests. The Hilton Supply Management is totally owned by the Hilton Group which provides services in the properties of independent owners, real estate investors and the management companies (Leung, Xue, Bai, 2015). They intend to be the superior provider of hospitality services in any area that they operate in. As similar to the high standard set by the Hilton hotels, the Hilton Supply Management has also set a remarkable standard for contributing to the international hospitality sector with an outstanding procurement solutions and an operational mentality arriving from the rich legacy in hospitality. The experts in the core of service industry set this hotel apart from the other general hotels. Opportunities and threats of hotel Opportunities Threats Their mission is to be the top international hospitality organization with respect to guests, team members and owners HILTON as per its name take care of hospitality, integrity, leadership, teamwork, ownership and now They have high potential in the upcoming markets Innovation in customer services and improved use of technology Growth of internet reservation methods having an impact on profitability Share of total shareholder returns is below average level Loss of foreign currency exchange Entry of competitors Stagnant growth Economic and political disturbance(Bilgihan Bujisic, 2015) E- Mail Marketing E-mail marketing is defined as the marketing that is conducted by an organization to promote its goods and services. However in broader perspectives it can be defined as the most effective tool for the management of Human Resource. E-Mail marketing segment comprises of websites, social media, blogs and many other different internet sources. Personal groups of customers can be targeted or even individuals can also be targeted. Through e mail marketing customers are offered special deals that attract them and increases their trust towards the organization. The most useful part of these e- Mail marketing is that it is the most cheapest and the cost effective form of marketing as because no promotion is needed to be done to carry on such marketing. E-Mail marketing turns out to be friendlier once it is integrated with social media. Such integration helps the management of the hotels to easily search for the potential customers and approach them personally (Bilgihan Bujisic, 2015). The m anagement of Hilton Hotels has implemented and integrated a proper e mail marketing plan to make sure that they constantly keep in touch with their loyal and reliable customers as well as approaching new customers with a varied range of offers. Conclusion The research has been effective to achieve all its objectives. The discussion of the different sources of e marketing initiatives in the following research has helped it to become compact in nature. After a thorough analysis of the following research the readers will be able to gain a clear understanding of the procedures followed by the large hotels to attract customers through the use of the latest e marketing techniques. Hilton hotel has effected different changes to make sure that the organization meets all the necessary standards to maintain the following and make sure that the use of online marketing helps them to have a degree of competitive advantage in the market. Bibliography Bilgihan, A., Bujisic, M. (2015). 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