Johnson Surname Meaning and Origin

Johnson is an English patronymic name meaning son of John (gift of God). The name John derives from the Latin Johannes, which is derived from the Hebrew Yohanan meaning Jehovah has favored. The suffix meaning son, creates several different variations of the Johnson surname. Examples: English son, Norwegian sen, German sohn, and Swedish sson. Jones  is the common Welsh version of this surname. The JOHNSON surname may also be an Anglicisation of the Gaelic surname MacSeain or MacShane. Johnson was a very popular name among Christians, given the many saints named John, including St. John the Baptist and St. John the Evangelist. Surname Origin:  English, Scottish Alternate Surname Spellings: Johnston, Jonson, Jonsen, Johanson, Johnstone, Johnsson, Johannsan, Jensen, MacShane, McShane, McSeain Fun Facts About the Johnston Surname Johnston/Johnstone combined was the 10th most frequent surname at the General Register Office of Scotland in 1995. Famous People with the Surname Johnson Andrew Johnson - Americas 17th PresidentLyndon B. Johnson - Americas 36th PresidentCaryn Elaine Johnson - AKA Whoopie Goldberg, African American ActressShawn Johnson - 2008 Olympics gymnastics gold medalist Genealogy Resources for the Surname Johnson Search Strategies for Common Last NamesUse these strategies for locating ancestors with common names like Johnson to help you research your JOHNSON ancestors online. 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Johnson Johnston Johnstone Surname DNA ProjectJohnsons around the world are having their DNA tested in order to learn more about their family origins, and connections to other Johnson and Johnston families. History of the Johnston/Johnstone ClanThere were a number of Johns towns in Scotland but the earliest record of the surname is a John Johnstone at the end of the 12th century. Johnson Name Meaning Family HistoryAn overview of the Johnson surname meaning, plus subscription-based access to genealogical records on Johnson families around the world from Ancestry.com. FamilySearch - JOHNSON GenealogyExplore over 37 million historical records and lineage-linked family trees available for the Johnson surname, and variations such as Johnston, on this free website hosted by the Church of Jesus Christ of Latter-day Saints. Johnson Family Genealogy ForumSearch this forum for the Johnson surname to find others who might be researching your ancestors, or post your own Johnson query. Theres also a separate forum for the Johnston surname. DistantCousin.com - JOHNSON Genealogy Family HistoryFree databases and genealogy links for the last name Johnson. The Johnson Genealogy and Family Tree PageBrowse genealogy records and links to genealogical and historical records for individuals with the Johnson surname from the website of Genealogy Today. -- Cant find your last name listed? Suggest a surname to be added to the Glossary of Surname Meanings Origins. ----------------------- References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

The Federal Emergency Management Agency - 1348 Words

As the state of our currently understood weather patterns and global climate become more understood, in context, with great concern, the federal government has placed an ever larger portion of its national focus on promoting a more efficient response to such concern via disaster mitigation and management with the Federal Emergency Management Agency. A historical extension of the federal government for which is principle utilized for disaster aid and response, this agency is as much a direct extension of the current presidential administration as it is a crisis agency for social good. This simple description clearly suggests a detailed understanding following the Hurricane Katrina disaster that left the Gulf Coast and New Orleans, in particular, as a study in social failure. But as an agency emboldened by an administration concerned with climate change, FEMA has shown as an agent for change in how it addresses and refocuses states in preparation for the inevitable future climate ch ange. In its current form, the federal emergency management agency, commonly known as FEMA, represents a sizable federal agency employing approximately 7500 people located throughout the country, and among 10 regional field offices. Such extensions include national emergency training centers, and a domestic preparedness-training center. FEMA has associations with partnerships consisting of local, state, tribal, and other relevant federal agencies. FEMA associations can extend to private andShow MoreRelatedThe Federal Emergency Management Agency1123 Words   |  5 PagesThe Federal Emergency Management Agency (FEMA) describes the National Planning Frameworks, which contains preparedness missions for the whole community (individuals, families, businesses, all types of community organizations, non-profit groups, media outlets, academies, and all levels of government including state, local, tribal, territorial, and federal partners, (FEMA 2015), as a way to foster a shared understanding of the roles and responsibilities from the first responders to the Federal governmentRead MoreThe Federal Emergency Management Agency Essay1704 Words   |  7 PagesIntroduction The Federal Emergency Management Agency (FEMA) is a body under the United States Department of Homeland Security that was created in 1978 to improve the safety of the American residents, especially during disasters. FEMA has a primary mandate of coordinating the response to any disaster that may occur in the U.S. and that overwhelms both local and state authorities’ resources. FEMA comes in to aid only after the governor of the involved state has declared a state of emergency and has madeRead MoreThe Federal Emergency Management Agency1490 Words   |  6 PagesThe Rise and Fall of Legitimacy: A Review of the Federal Emergency Management Agency (FEMA) from 1979 to 2005 Introduction Legitimacy is the lifeblood of an organization. With conflict and competition a clear winner is considered legitimate. Cooperation, however, offers the potential for legitimacy for multiple parties. A legitimate organization has authority based on being representative, accountable, responsible, effectiveness, efficiency, minimal interference from political pressure, and establishedRead MoreThe Federal Emergency Management Agency1403 Words   |  6 Pagesword as â€Å"a condition of instability or danger, as in social, economic, political, or international affairs, leading to a decisive change†. (Dictionary, n.d.). The Federal Emergency Management Agency (FEMA) has created a chart in which there are several criteria for determining when a situation is qualified as a disaster, only then, may federal aid be available to the communities. According to authors Timothy Sellnow and Matthew Seeger, the criteria allow â€Å"the FEMA to assess the relative magnitude ofRead MoreThe Fede ral Emergency Management Agency1771 Words   |  8 PagesThe Federal Emergency Management Agency is here to help a city rebuild and recover after natural or manmade disasters. When FEMA isn’t enough to help recover from the damage, the city is lost. For a city or country ability to rebuild after a natural disaster depends on the city s strength and the government’s response to the disaster. If a city cannot recover after a natural disaster it is all on the government. A city need a strong stable government in order to thrive. Once disaster hit it’sRead MoreFederal Emergency Management Agency3124 Words   |  12 Pagesyears, the Federal Emergency Management Agency, commonly known as FEMA, has been dedicated to preparing, protecting, responding and serving the American people following major disasters and crisis. Effective on April 1, 1979 under President Jimmy Carter’s administration and funded through federal funding, FEMA has been committed to preparing, protecting, responding and assisting in recovery efforts in the state as well as the local government during crisis and disasters. Similarly to any agency, FEMARead MoreThe Federal Emergency Management Agency2125 Words   |  9 PagesIntroduction On April 1, 1979 the Federal Emergency Management Agency (FEMA) emerged in the United States. The purpose of this agency was to coordinate the response to all types of crises in America to help alleviate local and state government crisis management. In the case of a major crisis in a state, the governor must declare a state of emergency, and request to the president that the state is in need of assistance from FEMA. In addition to assisting states in crisis management, FEMA also provides trainingRead MoreThe Creation Of Fema And The Federal Emergency Management Agency ( Fema )1555 Words   |  7 Pagesthe situations first hand so that the American people were catered to at a quicker response and in a manner that was assessed for safety situations. â€Å"On April 1, 1979, President Jimmy Carter signed the executive order that created the Federal Emergency Management Agency (FEMA). From day one, FEMA has remained committed to protecting and serving the American people. That commitmen t to the people we serve and the belief in our survivor centric mission will never change.† This is stated on fema.gov; thisRead MoreThe Federal Emergency Management Agency1005 Words   |  5 Pages In 1979 the Federal Emergency Management Agency (FEMA) was created to offer services the states had not substantially invested in and the consumer market had not offered (Moynihan, 2013). The idea was that on a national level it would be cheaper to establish one higher level agency to develop expertise on how to deal with disasters (Moynihan, 2013). Our national government has the ability to create and enforce common policies which would avoid the confusion of multiple state, local and nationalRead MoreThe Federal Emergency Management Agency961 Words   |  4 Pagespreparations that can enable us to minimize the effects of the natural disasters as much as possible when and if they happen. The Federal Emergency Management Agency FEMA is primarily charged with ensuring that the Americans are all safe in case of any emergency. This is the basis of all their engagements and departments that exist therein. The range of emergencies that are included in the FEMA field of operation are natural disasters like floods, hurricanes, wild fires, earthquakes and man made

Legoland’s main target market is families with young children Free Essays

The families would enjoy a great day out while having fun with there children. The young children will have lots to do as the park is really based around them. Legoland has over 50 fantastic rides and attractions. We will write a custom essay sample on Legoland’s main target market is families with young children or any similar topic only for you Order Now Families with older children would not prefer Legoland, as they would not gave a fun day compared to, if they went to Thorpe Park. Thorpe Park is a thrill park and would excite them a lot more then Legoland. This is mainly because this is not the age group Legoland has targeted. Only one or two rides would attract the older children compared to nearly all the rides at Thorpe Park. Thorpe Park mainly attracts people from the age of 12 upwards as it is a thrill-seeking park. Young couples again would not have such a great time here purely because the park does not appeal to them. However they can enjoy some rides and have photos as most rides have ride photography. But Thorpe Park would be a better option, as they would enjoy themselves a lot more, with better thrill seeking rides. Legoland’s nearest competitor would have to be Thorpe Park but they are two totally different parks as Legoland is aimed at 3-12 year olds where as Thorpe Parks target market is teenagers and adults. Thorpe Park is basically a thrill park as all the rides are quite intense. Some of the intense rides are the Colossus, Nemesis Inferno, Quantum, Detonator and Rumba rapids. The prices between Thorpe Park and Legoland are quite similar but a 14 year old for example would much prefer spend there money at Thorpe Park as it is better value for money for over 12’s. Thorpe Park Legoland Adults- à ¯Ã‚ ¿Ã‚ ½26.00 Adults- à ¯Ã‚ ¿Ã‚ ½22.95 Children- à ¯Ã‚ ¿Ã‚ ½19.50 Children- à ¯Ã‚ ¿Ã‚ ½19.95 Seniors- à ¯Ã‚ ¿Ã‚ ½17.00 Seniors- à ¯Ã‚ ¿Ã‚ ½16.95 Legoland is a unique park because it is the only park that offers something for younger children in the Royal Borough and is probably the best known in the UK. The closest family park to Legoland is Beavers Park inside the Pleasure Beach at Blackpool and also Paulton Park in New Forest. Paulton’s Park is situated in a beautiful parkland setting of 140 acres with colourful gardens, sweeping lawns and a horseshoe shaped lake. It is a place full of fun, action and excitement. There are a variety of things to see and do for all ages. There are 40 different rides and attractions, fast and slow, wet and dry. Some of the features on offer are the Family Roller Coaster, Raging River Ride, Tiny Tots Town, Kids Kingdom, Clock Maze and there are many more. There are not a lot of comparisons between Legoland and Paulton Park. Paulton Park has fewer rides then Legoland though, but only by a few. Paulton Park is not advertised as much as Legoland and Paulton Park is not well known as Legoland in the UK. Legoland has also a better catchment area then Paulton Park. Legoland is very close to London, the capital of England also only 12 miles away from Heathrow airport. Also Legoland has many attractions nearby as it is situated in Windsor, which is a very popular tourist attraction. Paulton Parks catchment area is Bournemouth, Southampton and Brighton. Poulton Park is not commercialised enough. There are not a lot of improvements needed for Legoland as it is a very successful company and appeals to there target market very well. They are probably the best family park in the UK. To increase visitor figures they could build a couple more rides that would attract more teenagers. Maybe a thrill ride, this will attract a much wider range of people to Legoland. They could also make more rides to expand the park and make their customers day longer and more special. NEW FOREST LOCATION The New Forest is situated in the Southern part of England. A superb family holiday destination, flanked by the sea-faring cities of Portsmouth, Southampton and the town of Poole. New Forest extends to the South coast and the Isle of Wight. The New Forest has 93,000 acres of woodland and open-land brimming with wildlife. It is the largest un-enclosed area in Southern England, with ponies, donkeys, cattle, pigs, deer’s and more roaming freely. There are a lot of activities that you can take up when you’re at New Forest; the activities include horse riding, camping, walking, cycling and water sports. New Forest was set aside as a special place over nine centuries ago by William the conqueror. When you enter New Forest today, it appears that you’re going backwards in time. The landscape is unique and traditions exist here that are unchanged since medieval times. New Forest is well known as an Area of Outstanding Natural Beauty (AONB). The catchment area for New Forest is quite good with a few major towns and cities nearby. Major towns and cities within two hours of New Forest are Bournemouth, Southampton, Brighton, Windsor, Bristol, Dover and London. The District has a resident population of 171,000, distributed between six main centres and many small villages. As in most rural communities there is considerable concern to maintain the unique quality of life, including not only the attractiveness of the area but also local services. Populations: Bournemouth- 163,444 One-Hour Drive of New Forest Southampton- 217,445 Brighton- 247,817 One and a Half Hour Drive of New Forest Bristol- 380,615 Windsor- 133,626 Two-Hour Drive of New Forest London- 7,172,091 Dover- 104, 566 Visitor Breakdown Millions enjoy the New Forest each year. The majority of visits are by local people within the district, this is approximately 10 million a year by the locals. A further 3.5 million are day visits from further afield and 2.5 million are visits by people staying overnight in the area. They come primarily for fresh air, recreation and peace and quiet. The New Forest also has many features and attractions for visitors. I think New Forest is suited to every age group. Some of the top attractions include Paulton’s Park, Art sway, New Forest Cider Farm, Setley Ridge Vineyard, Cal Shot Castle and possibly one of the most popular reasons for visiting New Forest is the beautiful wildlife. Paulton Park is a place full of fun, action and excitement. Children would just love it here, with lots to do. It is very similar to that of Legoland in Windsor. There are 40 different rides and attractions, fast and slow, wet and dry. Some of the features on offer are the Family Roller Coaster, Raging River Ride, Tiny Tots Town, Kids Kingdom, Clock Maze and there are many more. Art Sway attracts many visitors who are interested in the modern day art designs and paintings. New Forest Cider Farm and Setley Ridge Vineyard are the ideal places to buy and experience how and where wine is grown, produced and bottled. The main target here is at the adults, it gives them a chance to buy and taste freshly brewed alcohol. Whilst on your visit to New Forest there is a great chance to visit one of Henry VIII’s monuments, the Cal Shot Castle. Visitors have the chance to get right up close with the animals, as there are wild ponies and goats roaming free in the wild. The forest offers a number of centres with different animals on show, with Europe’s largest gathering of multi-specied otters and owls. There are two beautiful sites you can visit they are Wildlife Park and also Longdown Activity Farm. There are a lot of activities that you can take up when you’re at New Forest; the activities include horse riding, camping, walking, cycling and water sports. ACCESS Visitors can come to New Forest by car, rail and sea. By Road The road links for New Forest are excellent with the M3 and M27 providing access from London and the South East. If you are travelling from the Midlands you have the benefit of the M40 and A34. By Rail You can get to the New Forest from all over the country by train. There are over 130 stopping trains a day at Brockenhurst, which is on the mainline from London Waterloo, this is a one and a half hour journey. By sea Wightlink Ferries operate frequent services from the Isle of Wight to Lymington. PO European Ferries operate services from Le Havre, Cherbourg and Bilbao. Brittany Ferries run services from Caen, St Malo and Santander. By Air The major London airports, Gatwick and Heathrow, are less than 100 miles away. Just outside New Forest there are Southampton and Bournemouth International Airports. These are easily accessible via good rail and coach connections. How to cite Legoland’s main target market is families with young children, Papers

Amazon-Case Study-Free-Samples for Students-Myassignmenthelp.com

Questions: 1.Use Classical Political Economy Theory to explain Amazon's Corporate reporting decisions. Make sure you explain what Institutional Theory is, and support your observations with evidence from the case study. 2.Use the Managerial branch of Stakeholder Theory to explain Amazon's corporate reporting decisions. Make sure you explain what PAT is, and support your observations with evidence from the case study. 3.To what extent to current share prices anticipate future earnings announcements? 4.Explain how the Brunswik Lens Model might be used to explain an investor's decision about whether to buy or sell shares after Amazon's announcement. 5.Some academics have criticised the accounting profession for acting to legitimise the capitalist system (supposedly by supporting the haves against the have nots. Indicate whether the case study supports the critical view of accounting, or whether it doesnt. Answers: Introduction Hilton Hotels is one of the premium luxury hotels located in Shanghai. The hotel is based in the heart of Shanghais business and entertainment district. The hotels locational advantage is worth mentioning as it is present near the Pudong International Airport and the Hongqiao Airport and is located at the business center of Shanghai which is one of the busiest and most important financial hubs of Shanghai. The hotel offers an exotic view of Shanghai and also provides different facilities and services that are hard to match the services offered by the other hotels. The customers in the hotel can visit tourist attractions that are located nearby the hotel like The Bund, Grand Theater, Shanghai Museum, Jingian temple and Yu Garden and Bazaar which are present at close proximity. However the most prominent advantage of the hotel is its close location from Shanghai Disneyland which is just less than a hours drive. The hotel comprises of a number of premium rooms with luxury suites to attr act all range of customers. Some of the premium services of the hotel include free Wi-Fi services, e-mailing, socializing and browsing the web. Apart from this the hotel also provides quality laundry and housekeeping services that prove to be of great help for the customers. The hotel also provides various other services to attract customers. These premium services include indoor heated pool, an open fitness center and a world class spa. The hotel also caters to a variety of different dishes for the visitors. There are seven restaurants and bars and it possess the distinction of having one of the largest restaurants of the Hilton Hotels group. The open kitchen is unique and one of its kind in the country and displays the vivid nature of the Chinese cuisine and helps the tourists to gather a whole lot of information about Chinese food. The main aim of the following research is to determine the E-Marketing techniques that are implemented by the management of the mentioned hotel to gai n business reputation and increase the brand value of the hotel. The customers are offered a varied range of seafood that are an additional treat for the customers. E-Marketing E- Marketing is also termed as Internet Marketing, online marketing as well as referred to as digital marketing in some cases. E marketing has seen a huge rise in the recent years. E marketing is beneficial for the hotels in many different ways namely; Segmentation- Segmentation can help to manage the daily business of the hotel in an effective way. The management of Hilton hotels has been efficient to segment out the interest groups to make sure that there is provision for; Food and wine Monthly Newsletter Romance Outdoors Pets and many more as such. Integrating the e-mail- Integrating the e mail of the organization helps in a number of ways; Encourages the trend for online marketing Assist in tracking the metrics easily E mail helps the organization to understand the feedback of the customers The E marketing also drives the actions and profits of the organizations Email is also the cheapest form of marketin Starting a Campaign Hilton hotel is very much successful in its e marketing initiative because of the marketing campaign that has been started by them. Them management at the beginning searches for a particular group of people who are then segmented into different groups. Some such examples are; People who have been loyal to the hotel for at least three year Customers who did not afford the services of the hotel at any time and People who have resided in the hotel for a single time Marketing initiatives Customer Relationship Management and E-marketing: The viewpoint of the close customer familiarity might lower or reduce the marketing expenditures and augment sales through closer affiliations and increased satisfaction. For this to take place, the overall Hilton hotel chain need to cooperate in the compilation, management and propagation of the information of customer- an exclusive and complex development (Ma, Gu, Wang, Hampson, 2017). They generally highlight the dilemma of data-ownership caused by the configuration of the lodging industry existing in Australia where the owners, the management organizations and brands cooperate in the properties operation. It is intrinsically difficult for these three units in sharing the data of customer. In addition to the factor of cooperating, they recurrently contend with each other that could restrict the successful implementation of CRM. These difficulties could be surmounted; CRM would best be working at the brand level. It is important to understand the ways a successful CRM depends on t he mining of the data. This process leads to difficult statistical techniques to the data of consumers in performing of tasks and might be important in better understanding and predicting behavior of guests. Value chain and E-marketing: Every movement within the process of physical value chain has an intrinsic information constituent. The quantity of information existing within the activities generally establishes, hotel like Hiltons course towards e-commerce. It has been highly observed that hotels with higher presence of information like Hilton would be implementing e-commerce at a faster rate than other organizations or hotels having minor information incidence. A hotel like Hilton has high information incidence, offering greater deal of service information through their website. Consumers also have suppleness in determining the product or service design using the website. Activities that comprises of the value chain activities are generally assumed by the company in producing and selling of the services and products. Certain activities performed within the value chain are about understanding of the needs of the consumers, procuring production materials, and after sales services like customer acre and products. Supply Chain Management and E-marketing: A mutual communication and a solid transportation are the keys in successful supply chain management. Managing of the relationships along with information making use of the electronic marketing helps each of the partners in supply chain in maintaining a competitive advantage for Hilton at marketplace. The bigger the role played by e-marketing in facilitating the communication process between the partners within supply chain, the bigger would be the advantages. For this motive, both the system of rapid communication along with shared database facet of electronic marketing plays significant role in the hotels efficient supply chain management (Gannon, Roper, Doherty, 2015). This combination facilitates partners of supply chain, inclusive of customer service representatives, restaurant managers and operations manager to get hold of information and communicate with each other 24 hours per day. Product/Service Development and E-marketing: There are certain benefits associated to internet marketing that can be used in businesses for various reasons (Ma, Gu, Wang, Hampson, 2017). E-marketing can be made use of in relation to the service development. For example, e-marketing provides a hotel with various sources that they can make use of in its development of service. This would ease things out as they are already being supplied with sources that are necessary, saving time for big hotels like Hilton. E-marketing enables big hotel groups in doing their own research work about anything going about in the industry and being able to find lot of customers and that sort of services are generally liked by the customers. Analysis of marketing initiatives with variation from one CSF to other: Guest Satisfaction and e-CRM: As the contemporary hospitality industry expands in including more vacation rentals, hotels are fundamentally keeping up with the present trends. Hilton has been revamping its services in setting themselves apart from certain other sorts of accommodation, becoming savvier towards technology and of personalized nature. Customers have started valuing experiences connecting them to the local culture wherever Hilton is existing and associating them to the regional responsiveness. The Hilton Orlando supports farm-to-fork attitude at its premiere restaurant, making use of the components within the radius of 100-mile and stressing on regional flavors. Hilton is making use of innovative technologies in gaining loyalty of customers and creating satisfaction for guests and boosting its total revenue. Guests who are digitally enabled are more interested in virtual tours and digital check-ins. Using data from the histories of customers, Hilton has been improving personalized experiences for guests around temperature, lighting and refreshments. Comprehensive apps of mobiles are facilitating guests in streamlining cumbersome procedures and minimizing the time for check-in. Human Resource factors and e-CRM: Employees are stated to be important assets along with primary supports of profitable business for Hilton. The system of CRM is only being used in managing the clients along with customers, with most HR managers using technologies of CRM for handling of the companys human capital. A technique of profile management is being used in managing profiles of the employees containing overall employees related information that is being exposed to the employees in HRIS tool. The human resource managers of Hilton have the zeal in furnishing response and offer letters online to fresh candidates (Bilgihan Bujisic, 2015). Online alters are being produced whenever the employees have something outstanding. For example, Hilton employees are used to getting alerts mechanically while completing any survey or renewal of any software. The HRM managers also go for online schedules of the meetings and notifications being send routinely to all the staffs and employees informing them for being present in th e meeting. Managerial competency and e-CRM: Managerial discretion is one of the most critical success factors to the success of the CRM in hotels. However in contrast to the popular beliefs of the CRM policies the managers as well as the officers of the hotel are least involved in the decision making process. Environments play a crucial role to the part of managers (Fadda Srensen, 2017). There are different scopes for the managers of the hotels in some of the areas to experiment with e-CRM whereas in other areas such options are not available to the managers. In the case of Hilton the managers gets the opportunity to experiment with such tools as because the management is always in search of innovative measures to make sure that the hotel turns out to be the very best in terms of performance. Apart from such discretions the managers makes significant contributions to the organizational growth of the hotels. With the help of e-CRMs they tend to establish a proper relationship with the customers and provide high quality service to them. Each and every manager of different hotels have their own personal decisions that determines the different investment programs undertaken by the management of the hotel. The managers of Hilton ensure that they do not take unnecessary risks which may have an impact on the performance levels of the hotel. The organizational discretionary powers of the managers help large hotels like Hilton to make sure that they effectively follow the organizational strategies to bring success to the organization. Technological aspects The growing presence of the internet has made it one of the essential media of marketing communication. For gaining competitive advantage, Hilton has acted according to the recent trend of promoting its services through websites and mobile applications. It provides information to the internal and external publics at one click from any place of the world (Fraj, Matute, Melero, 2015). Legal aspects The hoteliers of Hilton need to adopt and implement creative marketing tools. With an increasing growth in the e- marketing strategies and the distribution channels, there is not much known about the effectiveness. It is important to build good rapport with the guests and expand the brands online presence. Ethical aspects To throw light on the ethical aspects of hotel industries it should be taken into consideration that if the necessary standards are not maintained that there is a chance that the hotel might lose its customers. The information provided through e- marketing should be authentic and not misguide the customers (Fadda Srensen, 2017). Global aspects The global aspects are a combination of all the other factors. Hotel Hilton is an internationally acclaimed hotel which needs to look into the overall services of the customers. They have an updated system of e-marketing services which cater to the needs of the customers 24*7. Social networking aspects Social network had a large impact on the hospitality sector with the enhancement of online reviews. Hilton customers can go online to research for their suitable accommodations and the primary attractions nearby. They can also contact with the hot(Fadda Srensen, 2017)el for necessary query and thus the promotion can also be done online. Impact of internet on consumer behavior Internet has played a pivotal role in e- marketing. The easy accessibility at a cheap rate of transactions has increased the bargaining power of the customers with a strong global competition. The introduction of internet in the marketing level has helped in bringing new prospects for the company. E- Marketing is also a cost and time saving tool for the marketers in the corporate marketing strategy. In the case of Hilton, the internet marketing deals with the promotional mix of the hotel and its online services. The basic benefit of the e- marketing is the number of options available to the customers for a specific product category(Ma, Gu, Wang, Hampson, 2017). The Hilton group totally makes use of these e- marketing strategies. The low searching cost associated with the online activities provides a scope of several alternatives to the customers which would not have been possible otherwise. E- marketing is grabbing the attention of the marketers to extend the information services and considering more significant strategies for the hotel to promote and interact with the customers through online advertising. With the e- marketing strategies the hotel authorities enable direct communication with the customers; offer a number of alternatives to the customers and stakeholders; store safely a large amount of information at a very low cost; provide intense and cheap ways to search, arrange and disseminate information; serve as an effective digital medium (Ma, Gu, Wang, Hampson, 2017). Online distribution Hilton hotels have introduced a new electronic and online distribution strategy which has integrated the elements such as price, enhancing brand websites and the chosen stakeholders online programs. Due to this strategy the brand standards of the hotel will call for the offering of constant rates at all the distribution channels, such as the proprietary websites of Hilton, their worldwide call centers, global distribution system directly through the hotel (Gannon, Roper, Doherty, 2015). The upgrades in the hotel websites included advanced hotel searches with respect to the city, airport, address or the prime attraction from a single webpage. The easy design features and the superior content with the profile and account accessibility of the hotel are among the improved version of the online distribution of the hotel. Moreover, the agreement between Hilton and Expedia Inc has reflected a direct combination with the central reservation system and the database of Expedia. The new design has been useful for the participating hotels to arrange their price and accommodations on Expedias website in a vibrant manner. The customers while booking also receive specific rewards for booking through online distribution channels mentioned above. Supply Dynamics There are very few organizations in the hospitality sector which provide premium services such as Hilton. They have the tradition of delivering end- to- end global supply chain solution. As they are an organization which deal with procurement worldwide, their focus is more on development and execution of the policies and norms to cater to the needs and demands of the guests. The Hilton Supply Management is totally owned by the Hilton Group which provides services in the properties of independent owners, real estate investors and the management companies (Leung, Xue, Bai, 2015). They intend to be the superior provider of hospitality services in any area that they operate in. As similar to the high standard set by the Hilton hotels, the Hilton Supply Management has also set a remarkable standard for contributing to the international hospitality sector with an outstanding procurement solutions and an operational mentality arriving from the rich legacy in hospitality. The experts in the core of service industry set this hotel apart from the other general hotels. Opportunities and threats of hotel Opportunities Threats Their mission is to be the top international hospitality organization with respect to guests, team members and owners HILTON as per its name take care of hospitality, integrity, leadership, teamwork, ownership and now They have high potential in the upcoming markets Innovation in customer services and improved use of technology Growth of internet reservation methods having an impact on profitability Share of total shareholder returns is below average level Loss of foreign currency exchange Entry of competitors Stagnant growth Economic and political disturbance(Bilgihan Bujisic, 2015) E- Mail Marketing E-mail marketing is defined as the marketing that is conducted by an organization to promote its goods and services. However in broader perspectives it can be defined as the most effective tool for the management of Human Resource. E-Mail marketing segment comprises of websites, social media, blogs and many other different internet sources. Personal groups of customers can be targeted or even individuals can also be targeted. Through e mail marketing customers are offered special deals that attract them and increases their trust towards the organization. The most useful part of these e- Mail marketing is that it is the most cheapest and the cost effective form of marketing as because no promotion is needed to be done to carry on such marketing. E-Mail marketing turns out to be friendlier once it is integrated with social media. Such integration helps the management of the hotels to easily search for the potential customers and approach them personally (Bilgihan Bujisic, 2015). The m anagement of Hilton Hotels has implemented and integrated a proper e mail marketing plan to make sure that they constantly keep in touch with their loyal and reliable customers as well as approaching new customers with a varied range of offers. Conclusion The research has been effective to achieve all its objectives. The discussion of the different sources of e marketing initiatives in the following research has helped it to become compact in nature. After a thorough analysis of the following research the readers will be able to gain a clear understanding of the procedures followed by the large hotels to attract customers through the use of the latest e marketing techniques. Hilton hotel has effected different changes to make sure that the organization meets all the necessary standards to maintain the following and make sure that the use of online marketing helps them to have a degree of competitive advantage in the market. Bibliography Bilgihan, A., Bujisic, M. (2015). The effect of website features in online relationship marketing: A case of online hotel booking. Electronic Commerce Research and Applications, 222-232. Fadda, N., Srensen, J. F. (2017). The importance of destination attractiveness and entrepreneurial orientation in explaining firm performance in the Sardinian accommodation sector. . International Journal of Contemporary Hospitality Management. Fraj, E., Matute, J., Melero, I. (2015). Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success. . Tourism Management, 30-42. Gannon, J. M., Roper, A., Doherty, L. (2015). Strategic human resource management: Insights from the international hotel industry. . International Journal of Hospitality Management, 65- 75. Leung, X. Y., Xue, L., Bai, B. (2015). Internet marketing research in hospitality and tourism: a review and journal preferences. International Journal of Contemporary Hospitality Management, 1556- 1572. Ma, S., Gu, H., Wang, Y., Hampson, D. P. (2017). Opportunities and challenges of value co-creation: the role of customer involvement in hotel service development. International Journal of Contemporary Hospitality Management.

Slavery In The South Essays (1189 words) - , Term Papers

Slavery In The South Slavery in the South 1500-1863 Slavery of the Black man in America was the cruelest ever known to man. Europeans transported slaves from Africa as early as 1505. The African Slaves were first exploited on an island named Hispaniola, in the Caribbean by the Europeans to do labor work, before they were sent to the Americas. The women usually worked the interior cooking and cleaning while the men were sent out into the plantation fields to farm. These Africans were stripped of their homes, cultures, and languages. Slaves were treated like animals. The black man was not considered part of the human race then. Blacks were taught that their slavery was the way things were meant to be. The white man used religion and other institutions in order to justify slavery in the south. According to historians, slavery existed in the south because of the economical situation. However, this does not explain why Africans were enslaved in America. The desperation for people to work the fertile land of the south called for the need of slaves. In Virginia, North Carolina, and Kentucky the plantations grew tobacco. In South Carolina, rice was grown. Cotton plantation increased in Georgia, Alabama, and Mississippi. These plantations needed people to work them. These plantations could not hire indentured servants; it would have been too expensive. Indians could not be enslaved because it was easier for them to revolt against their slave masters, the Americas being their home and all. Africans were the perfect victims because they were thousands of miles away from home. Therefore, it was hard for them to escape slavery. In addition, most of these Africans came from different tribes so communication was very hard amongst them. During the 1790, more than one thousand tons of cotton was produced every year in the South. Eventually, more than a million tons was produced every year. Slavery was the only answer. Between late 1700s and ear ly 1800s, slaves increased from 500,000 to 4 million. Out of all the slaves, the Black women were who suffered the most. Women were known to be inferior to men and Blacks were to be inferior to whites. Black women suffered a great deal during slavery. White women were discriminated, but they were treated according to their gender in society. In society back then the women's role was to stay home and cook, while the man's role was to go out and work. The black women did not have the privileged of just staying home. She had to work the fields or in the slave masters house, as well. The Black women had no gender she was treated just like a Black man and sometimes even worst. The severity of the punishments was equal amongst Black men and women. When the Black women became pregnant, she was still not excused from her daily chores. Slave masters used Black women for their sexual pleasure as well. After transportation of slaves from Africa to America became illegal, the need for female slaves became more important for slave masters. Slaves master began to produce slave on their plantation because the accessibility of slaves from Africa was diminishing. Thus, black women became breeders. Therefore, white slave masters raped the Black women not only for sexual pleasure, but to create new slaves that were going to replace the old ones. Sometimes the slave masters forced other Black men to have sex with Black women, while her husband was also forced to watch. Blacks carried a big burden because of slavery, but Black women had to carry an even bigger burden. After being raped, the Black women were assured that she was going to keep her child. Most of the times her child was sold off to another slave master, especially if she was a breeder. These divisions affected families of the slaves. The majority of the families were incomplete because most family members were often sold through slavery auction. So, Black male relatives took the role of a father figure. Everyone was brother and sister because the same institution was oppressing them. Aside from all other things the black woman had to do, she had to also be a teacher to her children. Slaves were

Privatization of the American Prison System essays

Privatization of the American Prison System essays The question of how to deal with the miscreants of our society has always been the source of many complicated and profound challenges. The latest problem facing our corrections system is a burgeoning prison population that is becoming increasingly dangerous and expensive. Due to tougher legislation the prison system is overwhelmed causing many states to seek alternatives to mass incarceration; yet, many of these alternatives have proven to be ineffective and costly to the American people. In dealing with violent criminals, incarceration is still the safest and most reasonable method, however almost one-quarter of Americas prison population is comprised of drug offenders . Assuming that the legalization of drugs will not be seen as a feasible option to reducing prison populations in the foreseeable future, the privatization of the prison system would provide a safer and less congested environment for incarceration. The privatization of prisons has given rise to a new industry in this country. Despite the fact that the crime rate has fallen by nearly 20 percent, prison population has nearly doubled, and increases by 50,000 to 80,000 each year . This new boom industry has many advantages to state operated prisons, as well. Inmates are generally housed in new facilities and overcrowding is greatly reduced. In addition, these facilities are usually more humane than their state operated counterparts and much safer. However, private corporations are profit-driven and their tendency to manipulate the system in order to realize the greatest possible profit-margin is always an inherent risk to allowing this type of industry. In recent years, telecommunications companies have found prisons to be a very viable source of revenue. With roughly a billion dollars to be made each year, the prison pay phone market is extremely lucrativ ...

Case Study Example | Topics and Well Written Essays - 500 words - 31

Case Study Example There is number of middle class population is living in India. So, the target audience is average middle class of the population. For that, the product category is divided into two. One is grooming product, it includes body fragrances and spa. The other product is beauty product, and it includes skincare cosmetics and color cosmetics. The other benefit of the product is that it has very affordable prices with high quality and high value products. It will not be wrong to state that, Mary Kay is a globally recognized brand. As, it is a global brand, so, its products are manufactured in different countries of the world. The countries that manufacture the products of Mary Kay are Texas and Dallas in USA, and Hangzhou in China. Moreover, the beauty and grooming products are sold in five continents and in 35 different countries all around the world (Cateora 481). As India’s population is growing, so, the upper class of India is the most consuming class individuals are growing with over 500 million. The people of these classes are very optimistic, and the majority of consumers are young. They are the one who promote the consumerism enhance the luxurious life over the basic items. While focusing on the consumers and their feelings to target an audience, it has been noticed that in Indian culture promotion of beauty products can be successful because they want to live a good, perfect life for that they prefer to groom themselves. So, it can be beneficial for the company’s venture into the developing market of cosmetics (Cateora 481). For the awareness of the brand and its performance, the Mary Kay started marketing operation for the product launch in India in 2007. Then, in 2008 the initial launch of the product was in Delhi. This city is known as most populated city as it is the capital city of India. The other highly populated metropolis is Mumbai, so, the second marketing campaign run in Mumbai. For brand

David Bowie and Performativity Essay Example | Topics and Well Written Essays - 750 words - 1

David Bowie and Performativity - Essay Example This argument will serve as a lens in analysing David Bowie’s song, â€Å"Queen Bitch.† The song revolves around a hustler prostitute seducing a gay man’s boyfriend. Using stereotyped language and images and an upbeat tone and guitar melody, Bowie challenges the narratives of authentic identity by undermining sexual gender roles and asserting his own lack of performance in contrast to the aggressive nature of the Queen Bitch, although he realises that his gay performative acts include sexual liberation from an unfaithful relationship that is doomed because of heterosexual desires. Butler believes that gender is not biologically-based, but created in the past, and Bowie uses stereotyped language to support that feminine gender is subjected to socially-produced heteronormativity, which society designed for male desires. Butler asserts that gender is â€Å"tenuously constituted in time† (901). The tenuous part can be ascribed to gender norms and roles that ar e passed on from one generation to another, particularly in patriarchal societies that men design and control. Bowie specifically questions the gender norm of the female bitch. In describing her clothing, he demeans the clothing that women wear to attract the male gender: â€Å"She's so swishy in her satin and tat/In her frock coat/and bipperty-bopperty hat† (lines 13-15). The satin and tat are an odd mix because satin can be related to sophistication, while tat is a form of laced clothing. The combination suggests a cheap imitation of the ideal virginal woman. â€Å"Bipperty-bopperty† seems to be onomatopoeic, like something is being conjured out of magic. The effect is that the hat is as â€Å"fake† or as â€Å"contrived† as the woman. To stress the poor choice of clothing of the prostitute, Bowie says; â€Å"Oh God, I could do better than that† (16). He curses and calls the name of God, as if saying that even if God made her a woman, he is a bet ter woman, even if he is a man. Society defines manhood and womanhood, so gender is â€Å"tenuously constituted in time,† a time that Bowie finds hard to oppose (Butler 901). Furthermore, heteronormativity is present in the song because the man, who can be inferred as the boyfriend of the singer, is not loyal to the latter, and instead, acts like a stereotyped womaniser. Bowie notes that though the woman is a â€Å"bitch,† the man is a male version of a bitch: â€Å"And he's trying hard/to pull sister Flo† (4-5). The man is not exactly resisting the charms of the woman, whom Bowie calls sister Flo, probably because she goes with the flow, the flow of men with money or looks or both. Bowie shows that society produces slutty women and men within the context of heteronormativity, where male desires shape social norms. Present gender roles and interactions are products of heteronormative desires. Aside from the tenacity of the past in influencing gender norms, Butle r argues that gender is performed. She maintains that gender is â€Å"an identity instituted through a stylized repetition of acts† (901). The stylised repetition of actions pertains to bodily movements that are socially approved for men and women. Bowie notes the social production of queens: â€Å"She's an old-time ambassador/Of sweet talking, night walking games/And she's known in the darkest clubs/For pushing ahead of the dames†

Global Data Synchronisation for supply chain Case Study

Global Data Synchronisation for supply chain - Case Study Example This technology is significant in hastening a speedy transfer of information from the manufacturer to the retailer. In addition, this technology is important in terms of improving accuracy and security of data (Gopal & McMillan 2005, p.58). This technology is enhanced by the existence of a global network termed as the Global Data Synchronisation Network which is under the management of GS1. This organisation (GS1) is responsible globally in matters dealing with the design and implementing the global standards and solutions necessary to enhance the efficiency and also visibility with regard to supply and demand chains existing across verticals. On another note, this technology is necessary in the sense that, it enables trading partners to have access to product information in real time. In addition, this technology is necessary in a globalized market where obtaining latest information is critical for businesses. For instance, any change made in a firm’s database automatically reflects on other business partner’s database. This is made possible through the GS1 system that relies on the Global Trade Identification Number (Gopal & McMillan 2005, p.62). 2.1 The industries engaging in retail and consumer products recognizes the urgency to change and adopt a technology that would ensure system-system synchronisation with regard to products, price, the location, services and sharing of other information between business partners. In order to achieve this milestone of data synchronisation that involves many systems, standards, businesses data management and electronic synchronisation have emerged as solutions to problems related to data sharing among business partners. Further, this technology is seen as a means to enhance efficiency and hastening responsiveness within the supply chain. With regard to this technology, trading partners can share two forms of data. The first is neutral data that can be shared among many parties and is considered to

British Petroleum: PESTEL and SWOT

British Petroleum: PESTEL and SWOT This Report will assess the altering business background of a one of the largest perpendicularly incorporated oil and gas companies British Petroleum, over the last five years. The Micro and Macro business environment of the company have influenced by some main factors and the motive of this report is to focus on them to recognize, analyze and understand. In order to do this, some important tools need to be considered. PESTEL analysis is one of the tools can support the organisations to estimate macro-environmental factors which can have an impact on them. SWOT analysis is another important tool, which assists organisations in additional developing their self consciousness. Introduction Business environment can be defined as a complex of policy, legal, institutional, and regulatory circumstances that administrate industry activities. It is a sub-set of the investment policy and includes the administration and enforcement mechanisms that implement government policy, as well as the institutional activities influence the way key factors operate (e.g., government agencies, regulatory authorities, and business membership organisations including businesswomen associations, civil society organisations, trade unions, etc.). Macro-environment Macro-environment is the uppermost level of the environment, which consists of broad external factors that can influence the business. In this case, PESTEL analysis is a useful tool to identify these factors and this can be based on the analyses of future trends such as political, economic, social, environment and legal etc. Using this tool, managers can categorize the key drivers of modifications and this can be used to build the potential trend to future scenario (Johnson et al, 2009). According to Worthington and Britton (2003), some manners may influence the business; renovate the inputs (resources such as labour force, technology, finance and materials) in outputs such as goods (products that can be touched such as foods, cars, and so on) or services (products that cannot be touched such as insure services). These performances can be used and prejudiced by companies in order to create their policy. Considering that this macro environment is very complex and companies cannot control it, its analysis is very important. Companies need to identify them and understand the negative impacts they can produce, therefore they can be prepared to reduce them (Palmer and Hartley 2009). Political Factors According to Palmer and Hartley (2009), politicians are usually responsible to create and exceed legislation to companies and occasionally they may create direct influence some types of businesses, such as: client defence law, workers protection laws, regulates of effluence and so on. In addition, according to Lancaster (2008) others political decisions as the workforce education, health and environment, and even the economy infrastructure can also influence businesses operations. Economic Factors Economic factors are very significant for an organization because it is directly associated to GDP (gross domestic product), economic development, redundancy rate, inflation rate and so on. Any modification in the economy can influence businesses. One good example is the oil spill at Gulf of Mexico has made BP a huge quantity of financial loss. The increase in the crude oil price affected all the chain such as power charge, oil-based raw material, plastic, synthetic fibres and so on (Lancaster 2008). This example indicates the significance of monitoring the economy, either nationally or internationally, in order to recognize possible opportunities and threats. Social and Cultural factors The socio-cultural environment is possibly one of the most difficult factors to evaluate, considering that is based on people manners changes, such as religion, ethics, priorities, attitudes, philosophy and social changes (Lancaster, 2008). On the other hand, Palmer and Hartley (2009) state that a crucial part for businesses is to understand the cultural value of a society; companies should be monitoring this frequently to better match to customers desires and requirements. Technological Factors According to Lancaster (2008), technology is an important macro-environmental feature which is presented in many products that we use on our daily breathes, as television, calculators, video records, computers and so on. Companies play an important responsibility on generating more technologies due to this some of them has their own research and development department or work in partnership with universities or research institutes, seeking to provide new products or with better excellence to clients. Environmental Factors This factor has been constantly increasing, especially for multinationals, due to the challenging of social responsibility activities and projects with focus on the centre of population and the environment. These corporations have an important function on contributing to the social development (Worthington and Britton 2009). BP, in the last five years, has worked proactively to reduce environmental risks and, as a result, it has improved its indices across the years. In its eco efficiency activities, they have focused on: reducing water consumption, energy, generation of effluents, production of residues solids and pastes. Moreover, it is also preoccupied with the society and develops projects in partnerships with the communities to improve factors such as people education, quality of life, social projects and so on (BP plc, 2010). Legal Factors Companies should work according to the law otherwise they can have important collision on their businesses. Some laws are changing to defend clients (municipal licences, anti-monopoly laws); workers (minimum wage, workers safety) and suppliers (copyright and patent laws which favour business investments). Some of them can manipulate market constitution and performance (Worthington and Britton 2009). Microenvironment Microenvironment, on the other hand, is the internal factors which generally business decisions are made. The internal environment is composed of various components such as employees, suppliers, customers and so on. Therefore, microenvironment can be divided in various small parts inside a company and each part is extremely important for the business. Lancaster (2008) argues that one of the main objectives of marketing is to concentrate the requirements of consumers. In order to achieve this, companies can make use of their internal property and capabilities, their microenvironment, over which they have control, and use this as a foundation of information to create the better policy to please costumers requirements. In addition, the microenvironment is easier to realize than the macro environment because it refers to everything that is part of a company such as suppliers, employee and so on. Everything that is direct or indirect interrelated to the company (Palmer and Hartley, 2009). Customers They are one of the most important parts of the microenvironment. Companies need to focus on monitoring possible changes on consumers trends and on creating an efficient relationship with them. In other words, companies need to be one step ahead, trying to calculate consumers requirements and needs and developing products to concentrate these demands. Moreover, companies must not focus just on this simple replica (creating a good products to customers), but think away from it (Palmer and Hartley, 2009). Intermediaries They correspond to associations between companies and customers. Some companies, mainly large ones, have some complications to attend all final costumers therefore they choose to sell their products through mediators to be present even in small supermarkets. Some companies can fail because they do not recognize this as an important policy (Palmer and Hartley, 2009). Shareholders At the end of 2010, there were 345,581 holders of BP ordinary shares and a further 163,397 holders of American depository shares. One American depository share (ADS) represents six ordinary shares. One of the holders of ADSs represents some 824,700 underlying holders. ADSs can be bought and sold on North American stock markets. The total number of actual shareholders in the US and UK is in excess of 1 million. About 80% of the ordinary shares and American depository shares are held by institutions such as pension funds and insurance companies. For more than 20 years, BP has encouraged its employees to purchase shares in the company on favourable terms, giving them an extra stake in the companys success. Competitors Companies need to keep their eyes on their competitors, monitoring them and trying to expect their next steps. Furthermore, there are two different types of competitors: direct competitor, which sells comparable products; and indirect competitor, which is more difficult to identify, because sometimes competitors can appear in different forms. For example, who is the indirect competitor for a cinema? Is it another cinema? A home rent movie? (Palmer and Hartley 2009) The following companies are some competitors of BP Plc: Chevron Corporation Exxon Mobil Corporation TOTAL S.A. Petrobras (Petroleo Brasileiro S.A.) (Datamonitor, 2010) SWOT SWOT is a tactical development tool, used in management and strategy formulation in order to identify strength, weakness, opportunities and threats of a particular company. It mainly focuses on analysis and understanding the organisations internal and external environment. Strengths are considered internal positive factors within an organization which can add value; Weaknesses, on the other hand, are negative aspects, which can disrupt the business from achieving its goals. Opportunities are external factors which help business and can represent one possibility of acquiring competitive advantage if the company has the ability of identifying them quicker than its competitors. Threats are also external factors but which can affect businesses operations negatively (Campbell and Craig, 2005). SWOT analysis is used as an analytical tool to achieve significant information about the company in order to take suitable actions. A company can do better decision makings when it understands the quarter points of a SWOT analysis. Strength factors can be used as a foundation for constructing advantages, enchanting the opportunities; weakness can be seen as a challenge and used to correct errors (NetMBA, 2010). Applying SWOT analysis on BP, we can see their strengths, weakness, threats and opportunities: (S)trengths Dominant market position Vertically integrated operations Wide geographical presence (W)eaknesses Oil spill in the Gulf of Mexico Explosion in the Texas refinery Violation of tax laws in Turkey (O)pportunities Acquisition of Devon Energys assets in Brazil, Azerbaijan, and the US deepwater Gulf of Mexico Oil and gas exploration projects (T)hreats Saturation of resources in the North Sea Instability in some oil-producing regions Environmental regulations (Datamonitor, 2010) Company Overview BP is one of the biggest perpendicularly incorporated oil and gas companies in the world. The companys operations principally include the searching and production of gas and crude oil, as well as the marketing and trading of natural gas, power, and natural gas liquids. BP is headquartered in London, the UK and employs about 80,300 people. Case Study The Deepwater Horizon oil spill out (also referred as the BP oil spill, the Gulf of Mexico oil spill, the BP oil disaster or the Macon do blowout) is an oil spill in the Gulf of Mexico which flowed for three months in 2010. The impact of the spill continues since the well was capped. It is the largest accidental marine oil spill in the history of the petroleum industry. The spill stemmed from a sea-floor oil gusher that resulted from the April 20, 2010 Deepwater Horizon drilling rig explosion. The explosion killed 11 platform workers and injured 17Â  others. On July 15, the leak was stopped by capping the gushing wellhead, after it had released about 4.9Â  million barrels (780ÃÆ'-103Â  m3), or 185 million gallons of crude oil. It was predictable that 53,000Â  barrels per day (8,400 m3/d) were evading from the well just before it was capped. It is supposed that the daily flow rate diminished over time, starting at about 62,000Â  barrels per day (9,900 m3/d) and decreasing as the reservoir of hydrocarbons feeding the gusher was gradually exhausted. On September 19, the relief well process was successfully finished and the federal government acknowledged the well successfully departed. Impact on BP and the UK economy BP at the time the United Kingdoms largest corporation and a major business in the UK investment world came under powerful popular, media, and political pressure to terminate its 2010 dividends in their entirety. Media reports state that BP is of such a size and significance in that country, that one pound in every seven of investment and pension fund income in the UK is derived from BP. Local media offered views on what this might mean for citizens. As BP was reported to be offloading billions of dollars in assets in preparation, some estimates suggested the total legal responsibility could amount to as much as US $100 billion (UK Â £67.5 bn) by the conclusion of the tragedy. Financial analysts commented that BP was able of addressing the probable liabilities that might effect, and BP stock rose to some extent on the news that the preliminary US $20 billion compensation fund had been arranged. Political and foreign relations impact The disaster was seen by some as placing stress on US-UK relationships, insofar as BP is a British company. Both US President Barack Obama and UK Prime Minister David Cameron were under considerable pressure to comment politically on the matter. Insurance Times reported an open letter from the Chairman of RSA Insurance Group, the head of one of the countrys leading companies, to President Obama (text of letter) that expressed a concern over double standards compared to the sub-prime based banking crisis of 2007-2010 and over prejudicial and personal comments in the media. Boris Johnson, the mayor of London, was also reported to have made a similar comment, and similar concerns related to the tenor of media releases were also expressed by Labour MP and ex-Parliamentary Secretary Tom Watson, Vince Cable the Business Secretary, and the UK Foreign Office. The Department of State stated that the issue will not affect US-UK relationships, calling the UK its closest ally. Cameron stated that sensible dialog was needed and BP would require certainty over its liability for compensation. Obama was later reported to have said that his frustration over the mammoth oil spill in the Gulf of Mexico is not an attack on Britain and that he had no interest in undermining BPs value, as the two leaders tried to soothe trans-Atlantic tensions over the disaster. Impact on BP due to US tourism On May 25 BP gave Florida $25Â  million to promote the beaches where the oil had not reached, and the company planned $15Â  million each for Alabama, Louisiana and Mississippi. The Bay Area Tourist Development Council bought digital billboards showing recent photos from the gulf coast beaches as far north as Nashville, Tennessee and Atlanta. The U.S. Travel Association estimated that the economic impact of the oil spill on tourism across the Gulf Coast over a three-year period could exceed approximately $23 billion, in a region that supports over 400,000 travel industry jobs generating $34 billion in revenue annually. On November 1 BP announced plans to spend $78 million to help Louisiana tourism and test and advertise seafood. Other economic consequences On July 5 BP reported that its own expenditures on the oil spill had reached $3.12Â  billion, including the cost of the spill response, containment, relief well drilling, grants to the Gulf states, claims paid, and federal costs. The United States Oil Pollution Act of 1990 limits BPs liability for non-cleanup costs to $75Â  million unless gross negligence is proven. BP has said it would pay for all cleanup and remediation regardless of the statutory liability cap. Nevertheless, some Democratic lawmakers are seeking to pass legislation that would increase the liability limit to $10Â  billion. Analysts for Swiss Re have estimated that the total insured losses from the accident could reach $3.5Â  billion. According to UBS, final losses could be $12Â  billion. According to Willis Group Holdings, total losses could amount to $30Â  billion, of which estimated total claims to the market from the disaster, including control of well, re-drilling, third-party liability and seepage and po llution costs, could exceed $1.2Â  billion. On June 25 BPs market value reached a 1 year low. The companys total value lost since April 20 was $105Â  billion. Investors saw their holdings in BP shrink to $27.02, a nearly 54% loss of value in 2010. A month later, the companys loss in market value totaled $60 billion, a 35% decline since the explosion. At that time, BP reported a second-quarter loss of $17 billion, its first loss in 18 years. This includes a one-time $32.2 billion charge, including $20 billion for the fund created for reparations and $2.9 billion in actual costs. On October 1, BP pledged as collateral all royalties from the Thunder Horse, Atlantis, Mad Dog, Great White, Mars, Ursa and Na Kika fields in the Gulf of Mexico. At that time, BP also said it had spent $11.2 billion, while the companys London Stock Exchange price reached 439.75 pence, the highest point since May 28. By the end of September, BP reported that it had spent $11.2 billion. Third-quarter profit of $1.79 billion (compared to $5.3 billion in 2009) showed, however, that BP continues to do well and should be able to pay total costs estimated at $40 billion. Recommendations Companies should observe regularly for new challenges, by focusing on developing strategies which can allow them to develop them better than their competitors. On this case, BP should do the same and seek for a strategy to become the first company in the world of petroleum industries, selling products with quality and diversity, achieving customers first choice. If the company wants to be competitive, companies should evaluate its products with the ones from foremost competitors. They can also achieve competitive benefit by investing on its employees; looking for joint ventures with other companies in different countries so that they can achieve information from different markets; in search of operational efficiency and cost regulation; seeking for new partnerships, assessing where there are greater opportunities for export. Conclusion The micro and macro business environment of companies are influenced by various factors. They can change them when necessary (such as production, marketing strategy, etc) by taking immediate actions with respect to internal factors. Conversely, companies cannot take action directly on external factors. But in order to minimize their impact they can identify them with appropriate time. Managers decision making capability can be based on the use of these tools and analysis the company can obtain a general overview about the company and aspects what kinds of impacts can happen such as politics, laws and regulations, economy, environment, technology and so on. Due to high competition, with demanding requirement companies should use these tools such as PESTEL or SWOT to build up a successful policy and competitive with the market. BP has developed a variety of strategies by focus on customers, by producing quality products for domestic and international market and it is always doing a great job for the benefit of the society, employees, and environment.

Fight Club: A Narrative Analysis Essay -- Cinema

Barsam and Monahan define a narrative as, â€Å"A cinematic structure in which content is selected and arranged in a cause-and-effect sequence of events occurring over time† (553). David Fincher’s Fight Club uses a very unique narrative mode in that the whole film is self-narrated by the unnamed main character and has one of the best surprise endings in this writer’s opinion. This makes the film a prime specimen to be broken apart for further narrative analysis. The film starts out with the nameless narrator played by Edward Norton in a nameless city. The narrator, stuck in a dead-end white collar job, suffers from insomnia and is told he can’t receive medication. This paints Norton’s character as someone who is stuck, without any visible options to alleviate his pains. He then proceeds to visit support groups to see people worse off than himself. Eventually he finds relief from his insomnia in the emotional release he gets from these different support groups he pretends to be a part of. Then he meets the femme fatale of the film, Marla Singer. She too is feeding off the emotional release from the support groups which leads to the first conflict of the film. On a flight back from a business trip the narrator befriends Tyler Durden, a physically fit soap salesman played by Brad Pitt. This is the point where you realize that for the first thirty minutes of the film random flashes of a tall blonde man appear on the screen for le ss than a second. Foreshadowing his importance, if someone is quick enough to catch a good enough glance of these flashes they will recognize that it is Tyler Durden, and so the plot thickens. Tyler Durden is what some people would consider a muscle head, but he has much too many ideas for those stereotypes t... ...sumed he has gone through the required change most protagonists go through in narratives. With characters, plots and tones that throw the viewer through more loops than a roller coaster, Fight Club explores several of the narrative elements with many twists, turns, and plot devices that leave the mind pondering for days after viewing the film. Wrought with symbolism and the powerful themes of anti-consumerism and breaking down the walls we put around ourselves, there are several lessons to be taken from watching this film. Works Cited Barsam, Richard., and Dave Monahan. Looking at Movies: An Introduction to Film. New York: W. W. Norton, 2010. Print. Fight Club. Dir. David Fincher. Perf. Brad Pitt and Edward Norton. 1999. 20th Century Fox Home Entertainment, 2000. DVD. "Fight Club." IMDb. IMDb.com. Web. 05 May 2012. . Fight Club: A Narrative Analysis Essay -- Cinema Barsam and Monahan define a narrative as, â€Å"A cinematic structure in which content is selected and arranged in a cause-and-effect sequence of events occurring over time† (553). David Fincher’s Fight Club uses a very unique narrative mode in that the whole film is self-narrated by the unnamed main character and has one of the best surprise endings in this writer’s opinion. This makes the film a prime specimen to be broken apart for further narrative analysis. The film starts out with the nameless narrator played by Edward Norton in a nameless city. The narrator, stuck in a dead-end white collar job, suffers from insomnia and is told he can’t receive medication. This paints Norton’s character as someone who is stuck, without any visible options to alleviate his pains. He then proceeds to visit support groups to see people worse off than himself. Eventually he finds relief from his insomnia in the emotional release he gets from these different support groups he pretends to be a part of. Then he meets the femme fatale of the film, Marla Singer. She too is feeding off the emotional release from the support groups which leads to the first conflict of the film. On a flight back from a business trip the narrator befriends Tyler Durden, a physically fit soap salesman played by Brad Pitt. This is the point where you realize that for the first thirty minutes of the film random flashes of a tall blonde man appear on the screen for le ss than a second. Foreshadowing his importance, if someone is quick enough to catch a good enough glance of these flashes they will recognize that it is Tyler Durden, and so the plot thickens. Tyler Durden is what some people would consider a muscle head, but he has much too many ideas for those stereotypes t... ...sumed he has gone through the required change most protagonists go through in narratives. With characters, plots and tones that throw the viewer through more loops than a roller coaster, Fight Club explores several of the narrative elements with many twists, turns, and plot devices that leave the mind pondering for days after viewing the film. Wrought with symbolism and the powerful themes of anti-consumerism and breaking down the walls we put around ourselves, there are several lessons to be taken from watching this film. Works Cited Barsam, Richard., and Dave Monahan. Looking at Movies: An Introduction to Film. New York: W. W. Norton, 2010. Print. Fight Club. Dir. David Fincher. Perf. Brad Pitt and Edward Norton. 1999. 20th Century Fox Home Entertainment, 2000. DVD. "Fight Club." IMDb. IMDb.com. Web. 05 May 2012. .